Breaking Global Bottlenecks: Chairman Liu Hong Unveils the "Second Curve" Strategy at the Fengbiao Summit
2026-06-26
Facing bottlenecks in the global expansion of China’s signage industry, Liu Hong, Chairman of ACE Group, unveiled the "Second Curve" breakthrough strategy at the Fengbiao Summit, guiding the industry to shift from product export to brand upgrading.
At the 2025 China Signage Industry Chain Annual Summit (Fengbiao Summit), Chairman Liu Hong delivered a keynote speech themed "The Second Curve of China's Signage Industry: From Product Export to Brand Enhancement", providing strategic guidance for enterprises’ international development.
Strategic Upgrade: Stepping into the New Stage of "Brand Ascent"
Chairman Liu Hong pointed out that Chinese signage enterprises are at a critical turning point in their global development and need to shift from "product export" to "brand building". He proposed that enterprises should strive to break free from OEM-oriented thinking, proactively participate in the formulation of industry standards, and upgrade the industrial value chain through integrated services. Only in this way can Chinese signage enterprises gain global competitiveness.
ACE Practice: From Standard Implementer to Rule Co-Creator
Drawing on nearly 30 years of international operation experience, Chairman Liu Hong shared ACE Group’s proven path to global development. Starting as a trusted supplier for international giants such as Shell and TotalEnergies, ACE Group has in recent years undertaken overseas brand visual projects for Sinopec and EPC projects in Thailand, gradually completing its transformation from a "standard implementer" to a "rule co-creator" in the global signage sector. This valuable practice has set a replicable model for other Chinese signage enterprises seeking global expansion.
Industry Resonance: Forging Consensus on Long-Term High-Quality Development
Chairman Liu Hong’s insights resonated strongly across the industry. He emphasized that amid periodic fluctuations and global challenges, enterprises must adhere to long-termism, work together to enhance industrial resilience, and pursue higher-quality development. His speech was highly recognized by fellow entrepreneurs, as it not only provided a clear roadmap for the industry’s global development but also demonstrated ACE Group’s leading position and professional acumen in the signage sector.
Looking ahead, ACE Group will continue to join hands with industry peers, deepen the practice of the "Second Curve" strategy, and jointly promote the high-quality development of China’s signage industry in the global market.
At the 2025 China Signage Industry Chain Annual Summit (Fengbiao Summit), Chairman Liu Hong delivered a keynote speech themed "The Second Curve of China's Signage Industry: From Product Export to Brand Enhancement", providing strategic guidance for enterprises’ international development.
Chairman Liu Hong pointed out that Chinese signage enterprises are at a critical turning point in their global development and need to shift from "product export" to "brand building". He proposed that enterprises should strive to break free from OEM-oriented thinking, proactively participate in the formulation of industry standards, and upgrade the industrial value chain through integrated services. Only in this way can Chinese signage enterprises gain global competitiveness.
ACE Practice: From Standard Implementer to Rule Co-Creator
Drawing on nearly 30 years of international operation experience, Chairman Liu Hong shared ACE Group’s proven path to global development. Starting as a trusted supplier for international giants such as Shell and TotalEnergies, ACE Group has in recent years undertaken overseas brand visual projects for Sinopec and EPC projects in Thailand, gradually completing its transformation from a "standard implementer" to a "rule co-creator" in the global signage sector. This valuable practice has set a replicable model for other Chinese signage enterprises seeking global expansion.
Industry Resonance: Forging Consensus on Long-Term High-Quality Development
Chairman Liu Hong’s insights resonated strongly across the industry. He emphasized that amid periodic fluctuations and global challenges, enterprises must adhere to long-termism, work together to enhance industrial resilience, and pursue higher-quality development. His speech was highly recognized by fellow entrepreneurs, as it not only provided a clear roadmap for the industry’s global development but also demonstrated ACE Group’s leading position and professional acumen in the signage sector.
Looking ahead, ACE Group will continue to join hands with industry peers, deepen the practice of the "Second Curve" strategy, and jointly promote the high-quality development of China’s signage industry in the global market.