ACE Supports Starbucks’First Intangible Cultural Heritage Concept Store in Guangzhou
2026.Jan.27
On January 27, 2026, Starbucks’first Intangible Cultural Heritage (ICH) concept store opened in Yongqingfang, Guangzhou. As Starbucks’long-term trusted partner, ACE provided signage and artwork, integrating Cantonese Opera (local ICH) and Yunnan Rattan Weaving into the space design to create an immersive cultural experience.
Aligning with Starbucks’ goal of combining Cantonese culture with brand aesthetics, ACE undertook the entire process from signage to artwork with professional strength and rich project experience. Our team paid meticulous attention to every detail, ensuring that all elements perfectly reflected the design concept and cultural connotation.
For signage, we crafted tailored high-quality products—minimalist circular signs, box-type signs with English strips, and elliptical cantilever signs—all meeting strict design standards. Custom antique copper signs used professional electroplating technology to replicate retro texture, making each a distinctive store symbol.
As the store’s atmosphere core, our team carefully designed and executed artworks, controlling dimensions, craftsmanship and materials, and customizing construction plans to ensure harmony with ICH elements and an enhanced customer visual experience.
Throughout the project, ACE collaborated closely with Starbucks, adhering to timelines for on-time, high-quality delivery. Despite strict standards, we upheld our “Efficiency and Perfection” philosophy to fulfill commitments.
ACE’s expertise shone in the store’s stunning presentation. Moving forward, we will remain customer-centric, empowering brands with professionalism and innovation to create value for global commercial projects.
Aligning with Starbucks’ goal of combining Cantonese culture with brand aesthetics, ACE undertook the entire process from signage to artwork with professional strength and rich project experience. Our team paid meticulous attention to every detail, ensuring that all elements perfectly reflected the design concept and cultural connotation.
For signage, we crafted tailored high-quality products—minimalist circular signs, box-type signs with English strips, and elliptical cantilever signs—all meeting strict design standards. Custom antique copper signs used professional electroplating technology to replicate retro texture, making each a distinctive store symbol.
As the store’s atmosphere core, our team carefully designed and executed artworks, controlling dimensions, craftsmanship and materials, and customizing construction plans to ensure harmony with ICH elements and an enhanced customer visual experience.
Throughout the project, ACE collaborated closely with Starbucks, adhering to timelines for on-time, high-quality delivery. Despite strict standards, we upheld our “Efficiency and Perfection” philosophy to fulfill commitments.
ACE’s expertise shone in the store’s stunning presentation. Moving forward, we will remain customer-centric, empowering brands with professionalism and innovation to create value for global commercial projects.