VI & SI Design

ACE's design and brand strategy team specializes in tackling unique, multi-dimensional and complex challenges for global commercial client brands, delivering fully customized bespoke design solutions that align perfectly with clients’ long-term brand building and comprehensive brand image upgrading objectives. We provide comprehensive professional design services covering Space Identity (SI), Visual Identity (VI) and integrated Wayfinding System design, which effectively resolve various daily operational pain points for large-scale chain brands through full-process brand packaging, targeted brand promotion and systematic cross-regional store rollout support.

Our design team continuously tracks global mainstream design trends, unified user experience benchmarks and evolving CMF color & material application trends, while maintaining stable long-term academic cooperation with many renowned professional design universities. More than half of our core creative members possess over ten years of profound industry experience, ensuring every original design concept carries forward-looking vision, solid theoretical backing and outstanding on-site implementability. Our consistent long-term pursuit of design excellence has earned our completed projects numerous authoritative international design awards, fully demonstrating our unwavering dedication to delivering stable, premium design quality for all cooperative partner brands.